SENIOR CAPSTONE:
RETELLING
The Senior Capstone is a semester-long process of focused design inquiry and research culminating in an exhibition in the Champlain College Art Gallery.
Retelling aims to empower storytellers to utilize the affordances of 21st century media and technology to embrace pluralistic authorship.
Retelling aims to empower storytellers to utilize the affordances of 21st century media and technology to embrace pluralistic authorship.
Storytelling today is a vastly different landscape than it was before the dawn of the Internet. Modern mass media is a system that demands engagement from the public like never before, and the involvement between audience and creator is a line that has become more and more blurred. Taking advantage of that relationship as a way to engage with the audience on a deeper level opens up entirely new avenues for the story to travel through. The story morphs, changes, and adapts in exciting ways as the audience remixes and re-contextualizes the text, filtering it through each singular prism of perspective.
Retelling's wordmark was the result of several rounds of critique and iteration, beginning with a strictly digital visual language into something that more accurately depicts the transitional nature of the topic as a whole.
The final wordmark was created to show a sense of hybridization. Featuring a seamless synthesis of three different typefaces, It shows the progression of technology over the course of decades, and it shows how several different voices can work together in a complementary fashion to provide a move dynamic experience.
The final wordmark was created to show a sense of hybridization. Featuring a seamless synthesis of three different typefaces, It shows the progression of technology over the course of decades, and it shows how several different voices can work together in a complementary fashion to provide a move dynamic experience.
Neue Haas Grotesk Pro is used body copy as a modern, crisp, sans-serif font to represent the side of storytelling that is colored and shaped by 21st century technology. It is highly legible, even at small sizes, and provides a great deal of flexibility in the ways that it can be deployed.
Adobe Garamond Pro is used for headers, because it is an old-style and antique font that references classical storybook letter forms. It speaks to the antiquity of the classical, book-centric forms of storytelling that dominated before the advent of electric media. The combination of these typefaces creates a contrast between the past and present. The typography is working collaboratively in dialogue between the past of storytelling, and the direction that it is heading in.
Adobe Garamond Pro is used for headers, because it is an old-style and antique font that references classical storybook letter forms. It speaks to the antiquity of the classical, book-centric forms of storytelling that dominated before the advent of electric media. The combination of these typefaces creates a contrast between the past and present. The typography is working collaboratively in dialogue between the past of storytelling, and the direction that it is heading in.
The color palette is minimal, while still evoking an approachability and warmth that will prove accessible to my target audience.
The blue color is a warm-toned blue, meant to represent the light of a screen in a more positive light. It feels like an invitation, capturing that hopeful message of collaboration and possibilities within it. The cream color is representative of parchment paper, the old medium. It is still a warm hue, which carries a deal of nostalgic warmth. These two colors represent the mediums of creation, while the black and white represents the actual ink of text. The colors in combination are high contrast and legible, while remaining flexible in the many uses and combinations that can be created.
The blue color is a warm-toned blue, meant to represent the light of a screen in a more positive light. It feels like an invitation, capturing that hopeful message of collaboration and possibilities within it. The cream color is representative of parchment paper, the old medium. It is still a warm hue, which carries a deal of nostalgic warmth. These two colors represent the mediums of creation, while the black and white represents the actual ink of text. The colors in combination are high contrast and legible, while remaining flexible in the many uses and combinations that can be created.
The final outcome is a combination of digital and physical elements coming together in a motion based experience that is an accurate representation of the constant state of flux that the Internet represents.
It features a blank book, resting on a pedestal with a projection onto the pages. This is a literal interpretation of the way that digital media allows for a collaborative dialogue between a story and the audience. It's a world that is no longer being dictated exclusively by the creator, but it's one in which an outside force is contributing
a dynamic, complementary story.
It features a blank book, resting on a pedestal with a projection onto the pages. This is a literal interpretation of the way that digital media allows for a collaborative dialogue between a story and the audience. It's a world that is no longer being dictated exclusively by the creator, but it's one in which an outside force is contributing
a dynamic, complementary story.
